Bèbèdí ("we", "our", "us") is a wellness technology company developing a waist-worn wellness wearable and companion digital experiences designed to support everyday body awareness.

At this stage, our website functions as an informational and community platform only.

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at: hello@bebedi.com

We use your information to build and improve the Bèbèdí website and early experience; understand the needs, interests, and feedback of our early community; communicate updates about our journey, waitlist access, surveys, and launch milestones; respond to enquiries and messages; and analyse website performance and improve content and usability.

We do not sell, rent, or trade your personal information.

Where applicable under data protection law, we process your personal data based on your consent (e.g. joining the waitlist, completing surveys, subscribing to updates) and legitimate interests (e.g. improving our website, understanding community needs, communicating about our launch), provided these interests are not overridden by your rights.

You can withdraw your consent at any time.

We share personal data only where necessary and with appropriate safeguards. We may share information with trusted service providers that help us operate our website, surveys, and communications (e.g. analytics tools, email platforms); research or analysis tools used to review aggregated survey insights; and legal or regulatory authorities where required by law.

All service providers are required to handle your information securely and only for authorised purposes.

Your data belongs to you.

Bèbèdí does not sell, rent, trade, or monetise your personal information in any form. We do not share your personal data with third parties for advertising, profiling, or commercial resale purposes.

Any information you share with us is used solely to build and improve the Bèbèdí experience, understand our early community and product needs, and communicate directly with you about Bèbèdí.

When we work with trusted service providers (such as email, analytics, or survey tools), they are permitted to process data only on our behalf, under strict confidentiality and data protection obligations. They are not allowed to use your data for their own purposes.

We believe privacy is foundational to trust, especially in wellness. Your information will never be treated as a commodity.

We use cookies and similar technologies to ensure the website functions properly, understand how visitors navigate our pages, and improve design, performance, and content.

You can control or disable cookies through your browser settings at any time. Disabling cookies may affect how parts of the website function.

Some of our service providers may process data outside the UK or European Economic Area. Where this occurs, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Depending on your location, you may have the right to access the personal data we hold about you; request correction of inaccurate or incomplete information; request deletion of your personal data; object to or restrict certain processing; withdraw consent at any time; and unsubscribe from communications.

To exercise any of these rights, contact us at hello@bebedi.com.

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including maintaining our waitlist, analysing surveys, and communicating about our launch. You may request deletion of your data at any time.

We take reasonable technical and organisational measures to protect your personal data, including secure systems and access controls, encryption where appropriate, and limiting access to authorised personnel only. While no system is completely secure, we are committed to protecting the information you share with us.

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

As Bèbèdí evolves and introduces its wearable and companion digital experiences, additional data practices may apply. Any material changes will be reflected in updated privacy documentation before those products or services are launched.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page will always indicate the most recent version. We encourage you to review this policy periodically.